Fania All Stars Live Poster

2nd Anniversary Concert "Our Latin Thing" at Yankee Stadium. Friday August 24 1973. Tico was the most prestigious Latin music label in New York in the 1950s, but smaller labels were sometimes quicker to innovate. Alegre Records in the South Bronx, for example, signed young musicians from the neighborhood. In 1964 renowned bandleader Johnny Pacheco left Alegre and founded the Fania label with businessman Jerry Masucci. With Fania, Pacheco and Masucci launched the salsa music revolution and defined the sound and culture associated with this popular genre.