Herb Alpert and the Tijuana Brass

In 1962 while watching a bullfight in Tijuana, Mexico, Jewish trumpeter and A&M Records co-founder Herb Alpert was inspired to capture the excitement—and the horn section—of a Mexican bullring in his own music. Alpert’s interpretation of mariachi music in hit songs like The Lonely Bull and Spanish Flea became enormously popular and helped introduce mainstream audiences to Latin-influenced music.