The Beat Generation
Santana at the Filmore Poster
Santana’s Mariachi
Malo Album Cover
Shelia E. Album
Bill Graham at Woodstock
Bill Graham
Joan Baez
1942: The Bracero Program
1942-1944: Sleepy Lagoon Trial
1962-1965: United Farm Workers
Shelia E.
The Beat Generation
Santana
1969: Woodstock Music & Art Fair held in Bethel, NY
Los Tigres del Norte
Michael Carabello
Escovedos
Los Tigres del Norte Coverpage
Los Tigres del Norte Concert Tickets
Santana Young Bloods Poster
Butterfield Blues Band
Cal Tjader
Tower of Power Poster
Mongo Santamaría's Poster at the Fillmore
New Year's Eve at Fillmore West
Pérez Prado Poster
From England The Who
Sam the Sham Fillmore Poster
Tower of Power
Carter de Mongo Santamaría

The San Francisco Story

“Latin rock” grew out of a diverse and innovative music scene in the San Francisco Bay Area, shaped by the civil rights and anti-war movements of the 1960s.

Following World War II, San Francisco’s Mission District was home to Latinos from many countries. Latin music clubs in the Mission, North Beach and Broadway hosted both Mexican and Caribbean acts with Cal Tjader’s Latin jazz quintet gaining national attention in the 1950s.

In the mid-1960s, the United Farm Workers’ strike, led by César Chavez and Dolores Huerta, coincided with the founding of the Black Panthers in Oakland, the free speech movement in Berkeley and with a growing anger over the disproportionate sacrifices of Black, Chicano and Puerto Rican soldiers in the Vietnam War. This multi-racial political activism in the Bay Area had a musical counterpart in innovative and racially integrated bands like Santana, Sly and the Family Stone, Tower of Power, Malo and Azteca.

Interviews & Commentary

That’s a key word, to integrate, and ignite.
Carlos Santana
Santana Part 2
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Jukebox Highlights
San Francisco

Biographies of San Francisco Musicians